Angry Bear
Soothing. Moisturizing. Vegan-Friendly. Germ-Destroying.
Born out of the pandemic, Angry Bear was a DTC company selling personal protective equipment crafted by essential American artisans.
I helped Angry Bear find their brand voice and messaging around two core promises: delivering protective equipment that didn't compromise on quality and enabling skilled Los Angeles craftspeople to work in a safe environment. The goal was to create a brand that felt rugged, trustworthy, and unapologetically human during a time of uncertainty — Soothing. Moisturizing. Vegan-Friendly. Germ-Destroying.
As the Senior Copywriter, I crafted Angry Bear’s packaging copy, romance copy, product descriptions, press releases, emails, organic social, paid social, and more.
