At Bristol Farms, the premium Southern California grocery chain, I oversaw marketing comms, mentored junior writers, and conducted final content reviews before production. I developed seasonal campaign messaging that leveraged customer analytics to drive promotional sales, creating integrated campaigns that maintained brand consistency across every customer touchpoint.

My work included web copy that elevated the online shopping experience, social media content that showcased seasonal offerings, and in-store marketing collateral including endcaps, shelf talkers, and promotional signage. I also led creative for out-of-home advertising including transit ads that reinforced Bristol Farms' position as California's destination for exceptional food experiences.

Beyond traditional advertising, I crafted podcast ad scripts, advertorials, and sponsored content that felt authentic to each platform while driving store traffic. Partnering directly with leadership on integrated campaigns, I ensured that whether customers encountered Bristol Farms through a billboard on The 5, a paid Instagram post, or the weekly email newsletter, they experienced the same locally-focused brand voice that distinguished Bristol Farms from conventional grocery chains.