Born out of the pandemic, Angry Bear was a D2C brand launched to sell personal protective equipment crafted by essential American artisans.

I helped Angry Bear find their brand voice and messaging around two core promises: delivering protective equipment that didn't compromise on quality and enabling skilled Los Angeles craftspeople to work in a safe environment.

We created a brand that felt rugged, trustworthy, and unapologetically human during a time of uncertainty — Soothing. Moisturizing. Vegan-Friendly. Germ-Destroying.

As the Senior Copywriter, I crafted Angry Bear’s brand guidelines, packaging copy, romance copy, product descriptions, press releases, emails, organic social, paid social, and more.