At Brex, I served as Senior Copywriter, shaping content that drove growth across every stage of the customer lifecycle, from awareness to conversion. I created e-books, email nurture sequences, LinkedIn content, web copy, and sales enablement materials that moved prospects through each stage of the buyer journey — whether they were early-stage startups, scaling mid-market companies, or established enterprises.

I produced detailed case studies showcasing success stories across tech, medical, and entertainment verticals; wrote high-impact pitch decks that helped sales teams close deals with key accounts; and ghostwrote thought leadership articles for executives to establish Brex's market authority. I also developed educational white papers that drove prospect engagement and converted high-intent leads into customers.

Collaborating closely with demand generation, I optimized copy across paid media channels, driving a 22% increase in qualified leads. I also leveraged Brex's comprehensive brand voice framework, ensuring consistency from blog posts to product copy and unifying messaging across all touchpoints.