At Brex, I served as a strategic copywriter driving growth across the full customer lifecycle, from initial awareness through enterprise conversion. I created comprehensive content ecosystems including e-books, email nurture sequences, LinkedIn content, web copy, and sales enablement materials that moved prospects through each stage of the buyer journey — whether they were early-stage startups, scaling mid-market companies, or established enterprises.

My work spanned multiple content formats and channels: I produced detailed case studies showcasing success stories across tech, medical, and entertainment verticals; wrote high-impact pitch decks that helped sales teams close VC-backed startups and mid-market prospects; and ghostwrote thought leadership articles and LinkedIn content for executives to establish Brex's market authority. I also developed educational whitepapers that drove prospect engagement and converted high-intent leads into customers.

Collaborating closely with demand generation, I optimized copy across paid media channels, driving a 22% increase in qualified leads. I also leveraged Brex's comprehensive brand voice framework, ensuring consistency from blog posts to product copy and unifying messaging across all touchpoints and GTM efforts.