Building on the success of Delizza’s “Season’s Eatings” campaign, we set out to create something special for the brand’s first-ever TV commercial campaign, showing how Delizza fits into the rhythm of contemporary gatherings.

In addition to email, web, and social copy, I crafted the VO that brought the commercials to life, showing how the premium dessert maker enables families to celebrate year-round, from holidays to casual weeknight dinners. The spots ran across TV, CTV, and social, meeting young families wherever they consume content.

Three pairs of hands — each representing different family members — prepared Delizza’s signature Mini Cream Puffs, Mini Eclairs, and Macarons in their own playful ways. One stacked them, another arranged them with precision, but they all gathered around the same table to share the moment.

The campaign delighted Delizza’s target ICPs, resulting in:

• 769K total impressions

• 458K CTV households reached

• 11.2K Instacart page views

• $0.15 CPC on social