At Slice, a food delivery platform serving 3,000+ cities, I wore multiple content hats — from strategic partner messaging to hands-on copywriting across customer touchpoints.

I led case study development, showcasing how local restaurants achieved measurable revenue growth and operational efficiency through Slice's platform, while serving as B2B content lead to educate restaurant partners on industry best practices.

Partnering closely with design teams, I created content for email campaigns, in-app messaging, UX copy, PR announcements, social media, product descriptions, packaging labels, technical documentation, and internal comms. This cross-functional approach ensured Slice's voice remained consistent whether customers encountered the brand through a promotional email, in-app notification, or physical restaurant materials.

I also authored "The Sauce" blog content and developed the accompanying SEO strategy that increased organic traffic 4x in six months, while building a comprehensive library of B2B success stories and help center resources. Working with product and marketing teams, I launched lifecycle email flows that improved customer retention and guided restaurant partners through every stage of their Slice journey.