Built in the 1980s, this striking Southern California hotel was originally dubbed "The Encinitan" by its architect — a name that never made it to opening day. Decades later, as the owners cut ties with Best Western, they enlisted us to honor the original vision and transform the property into the premium destination it was always meant to be.

I developed the brand platform, web copy, and distinctive room naming system to elevate the hotel from generic chain property to premium boutique experience. The rebrand attracted discerning guests seeking authentic Southern California hospitality.