Tremendous is a fintech platform powering global rewards and loyalty programs for 10,000+ companies including Google, Prudential, and Visa.

I developed content strategies that educated prospects and accelerated enterprise sales cycles. I crafted in-depth e-books and whitepapers that positioned Tremendous as the go-to solution for complex reward distribution challenges, while conducting customer interviews to produce case studies showcasing quantified results and ROI across HR, sales, research, and marketing verticals.

Beyond content creation, I built the editorial infrastructure that scaled Tremendous' content operations. I fine-tuned messaging frameworks, tone of voice guidelines, and writing standards that ensured brand consistency across all touchpoints. I edited the work of freelance writers, directing their work to maintain quality and brand alignment, while conducting deep research into ICPs to inform targeted content strategies for enterprise and mid-market audiences.

I partnered closely with GTM, product, and design teams to translate complex fintech features into clear, benefit-focused messaging that resonated with decision-makers. My work included optimizing web content for Google AI Overviews and search visibility, authoring weekly LinkedIn content for account executives, and creating targeted collateral across web, blog, email, and sales materials that supported Tremendous' growth across multiple enterprise verticals.